Tuesday, January 1, 2019

Montana town sees ridership double with fare-free #publictransit

By all measures, the Zero-Fare project has been an incredible success, demonstrating how thoughtful public investments can be leveraged with private donations to achieve important community goals.

By December 2017, transit ridership had nearly doubled in Missoula, increasing an incredible 70 percent, from 900,000 to more than 1.5 million rides per year. This surge occurred primarily in response to the Zero-Fare program, as well as new, high-frequency 15-minute (Bolt!) routes and expanded evening service.